Formal Experience

The Media Image South Africa

Senior SEO Copywriter
Aug 2020 – Present

As a senior SEO copywriter, I engage in the following tasks:

  • Content ideation
  • Research
  • Blog writing
  • Writing meta data for websites
  • Writing webpage copy
  • Proofing
  • Wireframe development
  • Implementing feedback from clients for projects

Freelance Writer

Senior SEO Copywriter
Jan 2020 – Aug 2020

As a freelancer, I created content for a number of clients ranging online gambling services to private jet charters to IT providers. This involved research and writing of the meta data, social copy and the articles themselves.

Huble Digital South Africa (Formerly MPULL)

Senior Content Strategist (Contract Title) / Senior Content Creator/Content Strategist
Jul 2017 – Dec 2019

My writing skills were applied to:

  • Writing of content including SEO blogs, ebooks, social posts, presentations, persona work, SEO website copy and more
  • Assisting core strategists with concept generation for content as part of the marketing strategy
  • Occasional editing of other writer’s work

In addition, I also undertook the following tasks:

  • Developing content with partners in other agencies
  • Doing interviews with clients to further enhance the content we develop
  • Working with design department on visual execution
  • Content population, QA and basic editing of website content (WordPress and Hubspot backends)

Laragh Courseware

Technical Writer and Video Editor
Oct 2009 – Jun 2017

Writing Work

Creation and development of IT and business skills content. This includes:

  • Researching content for IT and business related e-learning courses which included test content and simulations (subjects varied from setting up software in Linux, configuring SQL Server, or accomplishing tasks in Microsoft Office, to warehouse safety, managing employees, or how to correctly signal a crane operator)
  • Writing e-learning courses
  • Assisting the design department with the implementation of graphics
  • Writing alt text for visually impaired learners
  • Implementing feedback from clients
  • Transcribing from video content
  • The creation and timing of subtitles
  • Writing blurbs for video content

Video Editing

The editing and development of IT video content. This includes:

  • Cleaning up audio
  • Removing errors in the source video
  • Keying green screen content
  • Adding content to the video (such as slides, intros, and outros)